The “refined, just straightforward (even a bit childlike)” identity of the renewed Stedelijk Museum has had quite some Dutch press attention and critics’ hassle over the last couple of weeks. We just stumbled upon this short but insightful writeup in Creative Review, which also features some more possible visuals that go with the ‘S’ logo - and we must say, the more we see of it, the better we think of design studio Mevis & van Deursen’s take on the contemporary identity.
As Michael Evamy put it, a “radical and naïve” system, which we can only endorse. Especially when emphasized with Nietzsche’s fitting quote seen on the above poster proposal. Like!